Today, shopping habits have changed. Offline marketing is not as effective as before and having a good online marketing strategy is essential to increase the sales of your company.
Knowing how to do it is complicated, but don’t worry, a digital marketing consultant can help you meet your business goals. Find out what it is, what its main functions are, and the reasons why your company should hire one.
What is a digital marketing consultant?
The first thing to understand what it does and what its functions are is to know what it means to be a digital marketing consultant. He is a professional specialized in online marketing, in charge of identifying the most effective way to achieve the objectives of a company.
He is a professional capable of getting your business to have online visibility and increase its profits. Without a well-defined digital strategy, it will be difficult to achieve the goals proposed in your company.
Study the potential market, analyze the actions to be carried out, create new strategies to achieve success. From brainstorming, planning, to commissioning, even follow-up.
First of all, you must know the basics of traditional marketing as they are the basis for online marketing.
In digital marketing, he has high studies on SEO, SEM, email marketing, eCommerce, web analytics, and content strategies. These are essential techniques to achieve the objectives of the company.
Functions of a digital marketing consultant
The skills and competencies of the consultant are broad, they begin with an initial analysis to know the situation and end with the measurement of the results of the designed strategy. These are some of the main functions they must perform in any project:
Conduct an audit.
This is essential to know the online presence that a company has, to know the content strategy they have followed, the available sales funnels, and the digital communication channels used. An internal and external analysis of what has been done so far.
Determine the target audience.
A consultant helps you to carry out a good segmentation to be able to design an effective digital marketing strategy that is capable of attracting the right target audience. One of the most common problems for companies is having a poorly defined ideal customer, which makes it difficult to achieve goals.
Internal and competitor analysis.
It is important to know the competition to see what actions are being carried out in the sector. The search intentions of potential customers, SEO techniques, content strategies, and channels in which the competition is present must be analyzed.
Decision making .
Once the consultant performs these functions, it is time to make decisions. The next function is to establish the digital marketing strategy, mark the objectives to be achieved and how to achieve them. Then implement the marketing plan, that is, apply them day by day.
Measure .
Among the functions of a digital marketing consultant is also to measure the results. This allows correcting any errors and making the necessary modifications to achieve the objectives.